As a small business owner, you wear a lot of hats and probably work a lot of hours to get it all done… and you still have a lot left on your plate. Until you’re ready to hire on more help, you can leverage simple-to-use, free online AI tools to take some of that work off of your plate or get it done faster.
I know what you’re probably thinking… Isn’t AI going to take over all of our jobs, overthrow humanity, and plug us all into the Matrix so we can fuel their machines? Fret not. AI is here to provide time-saving benefits that you can use right now.
As a small business owner, AI technology can provide valuable insights into market trends, streamline your operations, and improve customer engagement. By leveraging AI for your business, you can adapt to a changing market, stay in touch with your customers, and save yourself valuable time.
1. Speed Up Your Market Research
Market research is crucial for businesses of all sizes to understand their target audience and stay ahead of the competition. By getting insights into what your customers think of your business and what they’d like to see done differently you can make informed decisions about how to run your company and how to improve your services.
Rather than spending hours sifting through customer service surveys or researching which products you sold the most last year, AI can do these repetitive and time-intensive tasks for you.
For example, AI can provide valuable insights into consumer preferences and behavior by analyzing information you provide it from:
- Social media
- Customer surveys and reviews
- Sales data and loss statements
All you need to do is type or paste text into an AI program like ChatGPT. And don’t worry, you don’t need to be tech-savvy to do this – you can use everyday language to instruct the software to generate responses.
For example, if you’re wondering what area of your business needs the most improvement, you could copy and paste your business’s Google reviews into ChatGPT and ask it: “What criticism of my business comes up the most in these online reviews?”
The software will give a summary or bulleted list of the areas of your business that get the most critiques. You could also ask it what your customer’s like most about your business to make sure you keep up your great service.
2. Brainstorm Faster and More Creatively
As a business owner, your creativity and business finesse are essential parts of keeping your company running. But it can be challenging to come up with fresh ideas when you have a million other things to manage. Even if you have a team dedicated to brainstorming your next sales pitch or seasonal campaign, this process can take hours to turn a raw idea into something your company can use.
By using AI, you can cut your brainstorming time in half and help you rethink and edit your ideas in ways you might not have considered before.
The possibilities are endless. And rather than smothering your creativity, AI technology can help inspire even more ideas. Think of it like your own personal focus group or creative team. And by streamlining your business’s idea-creation process, you can come up with innovative ideas faster and more efficiently than ever before. This can save you countless hours and free up more time to focus on improving and growing your business.
A Trusted Advisor for Your Business
Keeping up with changes in technology can be overwhelming, but as your lawyer and business advisor, I’m here to help you navigate the world of new technology and leverage it to help your business succeed.
Whether you own a small startup or an expanding enterprise, every business experiences different seasons of growth and needs different tools to get the job done. That’s why it’s important to try out new technology like AI and work with a team that supports your business through all of its stages.
Make sure to check back next week to read the next 3 uses for AI in your small business that you can start using right away.
If you can’t wait to get more guidance from a trusted business advisor, Contact us today to schedule a complimentary 15-minute consultation. We’ll help you strengthen your business and your vision for it by identifying your business’s risks, planning for its growth, and helping you build a business and life you love.